Beach festival to cap Subic summer bash


SUBIC BAY FREEPORT – The much anticipated “Summer Siren” beach festival, which is touted by organizers as one of the country’s most exciting destination festivals, is scheduled to be the culminating event in the tourism repertoire of the Subic Bay Metropolitan Authority (SBMA) this summer.

The three day festival, set on May 12 to 14, is expected to be the biggest entertainment fare here before the summer break officially closes with the opening on classes on June 5.

The event will transform Subic’s waterfront strip “into a giant entertainment park with beach-music and arts theme,” said SBMA Administrator Wilma Eisma, as she announced the event in a briefing last week.

She said that festival organizers have agreed with partner resorts in the area to put up a series of themed pool parties, art workshops and fitness activities by the shore, and evening concerts featuring some of the country’s biggest rock, alternative and pop acts.

The featured artists will include Ron Poe, Quest, Ronthug, Ace Ramos, Borhuh, David Ardiente, DJ Highrise, Up Dharma Down, and Gab and John of Urbandub.

“This brings the Subic summer experience to a whole new level,” Eisma said.

“We’re very much excited because this has been one of the entertainment concepts for Subic that we really like to push,” she added.

This year’s staging of the Summer Siren Festival is expected to open the floodgates of fun along the waterfront area here and provide a whole new experience to summer visitors in this premier tourist mecca.

Eisma said the SBMA, along with the Subic Bay Freeport Chamber of Commerce (SBFCC) and the Subic Bay Hotels, Attractions and Tourism Stakeholders Visitors Board (SBHATSVB), will sponsor the event.

The festival was previously staged at beach venues in Zambales, but the SBMA and festival organizer Travel Factor signed a memorandum of agreement last week to bring it to the Freeport.

Eisma said the event will certainly push the already high number of visitors in the Subic Bay Freeport to record-breaking figures.

Noting that Subic has previously been named by the Department of Tourism as the number one tourist destination in Central Luzon, she said that the Summer Siren spectacle “would push Subic’s tourism ranking even a notch higher.”

At the same time, Eisma stressed that the SBMA will be implementing strict security measures to keep the Summer Siren festival “drug-free and safe for everybody.”

“We don’t want drugs to proliferate in the event, just like what happened in another concert someplace,” Eisma added.

She said that she has urged the organizers to cooperate and for the SBMA Law Enforcement Department to be vigilant during the event to maintain Subic’s image as a wholesome tourist destination.

PHOTO: SUBIC ATTRACTION. A woman takes pictures of her husband and children at Subic Bay Freeport’s waterfront, which will be the site of the upcoming three-day “Summer Siren” beach festival.


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